In my time as VP of Creative, I oversaw 3 re-brands as we added capabilities, shifted strategies and acquired other companies and products.  I was the key stakeholder for these efforts, providing creative direction and creating a visual identity that was consistent and scalable.  Part of my leadership role was to share visuals and progress with the CMO and CEO through the entire process.  In the end, 100% of our branding was overhauled, including logo, typography, website, videos, pitch materials and over 1000 pieces of collateral.