InMarket (Venice, CA)

InMarket is a leader in real-time marketing & measurement, leveraging AI-powered, media mix modeling to optimize media spend and drive ROI for global brands such as Amazon, Mars, P&G, Starbucks, Target, Toyota and Walmart.



VP, Creative Services (InMarket) 01.2021 – 11.2024

•    Built a creative services department of 13 designers (+ contractors) from scratch to expand creative offerings into AI, AR, VR, gamified, dynamic and interactive experiences, producing $1M+ in annual incremental revenue.
•    Orchestrated a B2B fee structure for the in-house creative agency (“InMarket Studio”) to capture standalone revenue streams from creative services for Fortune 500 client brands, unlocking ~$15M in potential revenue.
•    Leveraged broader creative offerings to expand national ad campaign possibilities for client brands, winning 12 industry awards and achieving engagement rates 11x higher than Google Ad benchmark standards.
•    Led the full-cycle development process (ideation to delivery) for 1000+ campaigns annually for Fortune 500 brands across DOOH, CTV, mobile and web channels, facilitating 15-20% client growth YoY with ~95% retention.
•    Spearheaded a rebrand to establish an “enterprise” identity and make the company attractive for acquisition or IPO, gaining C-level approval and driving 30% higher engagement (site traffic, form submissions, etc.)
•    Coached and promoted 3 Senior Designers and 1 Associate Director within the team, expanding the department into independent groups across video, rich media and sales support with 100% retention.
•    Managed the fully remote team across international time zones to maintain the creative teams’ highest internal satisfaction rating and status as the top department for internal MVP awards. Led remote leadership trainings.
•    Led the UX/UI team through user-centered design principles & sprints to build a platform enabling clients to log into a dashboard for ad performance reports with better features & navigation, increasing user adoption by 15%.
•    Enhanced internal operations by building a workload dashboard & custom forms for creative work submissions by clients & internal team members, reducing revisions by 50% and increasing creative project capacity by 25%.
•    Drove development of the InMarket brand and sub-brands, as well as shifts in visual identity across 3 acquisitions, facilitating 20% higher website engagement.



CREATIVE DIRECTOR (InMarket) 01.2019 - 12.2020

•    Conducted a visual overhaul of 1000 pieces of internal- and external-facing collateral with the marketing team, improving website engagement by 15% & increasing qualified inbound client leads by 400% over the next 4 years.
•    Collaborated across sales, marketing and account management leadership to build a robust creative offering that drove $300M+ in annual sales from clients across multiple verticals.
•    Contributed to MarTech industry articles around creative growth and marketing innovation to demonstrate InMarket’s industry expertise to potential clients, improving market positioning as an industry leader.
•    Guided the creative department on implementing new brand standards while providing autonomy to make creative decisions in alignment with visual guidelines, maintaining client satisfaction rate above 90%.
•    Ensured design consistency by compiling brand kits & visual identity guides (internal and external), ad specification guidelines documentation and rich media systems guidelines.



SENIOR DESIGNER (InMarket) 01.2018 - 12.2018

•    Expanded design department by hiring 3 designers for video, web and animation services to expand creative offerings for internal marketing purposes and for broader client reach.
•    Partnered with the CMO, marketing team and internal events team to augment branding efforts, facilitating hundreds of client gatherings, trade shows, retreats and multi-year participation at the Cannes Lions festival.
•    Accelerated professional development and leadership skills by organizing weekly feedback meetings with senior leadership, earning 100% satisfaction ratings on annual performance reviews.
•    Fostered relationships with top-tier clients, leading creative consulting for national ad campaigns.



GRAPHIC DESIGNER (InMarket) 06.2016 - 12.2017

•    Supported a roster of hundreds of clients as the company’s sole designer (headcount of 100) and assisted the sales team with creative mocks for RFPs, helping secure new business.



FREELANCE DESIGNER (Joseph Intile Design) 06.2010 – Present

•    Provide branding, graphic, website, print and packaging design for a diverse client roster that includes small, local agencies and brands, musicians, wineries, breweries and global retailers, improving visibility & revenue.